How To Get More Organic Followers on Bluesky

Top 11 Secrets To Grow A Bluesky Social Account In 2023 and Beyond

In my previous article, I wrote about Bluesky social login, where I shared the steps to sign up and login to Bluesky account. Even as this is so, you will agree with me that after creating a Bluesky account, the next thing that comes to mind is how to build your account and gain more organic followers. In this article, I will focus on how to grow your Bluesky account. I will share some secrets to growing Bluesky account organically and I know these secrets will help you achieve your dreams of getting many organic followers on Bluesky social. Are you ready? Let's get started!

11 Secrets To Gain More Organic Followers on Bluesky

From posting at the right time to knowing what's trending on Bluesky, here are some of the top secrets to grow a Bluesky account, if you implement these ideas, they will help you gain a lot of organic followers on Bluesky. I and my colleagues have tested these strategies, and they're working perfectly fine, so I'm sure they'll work for you as well. 

1. Optimize your Bluesky Profile

Optimizing a Bluesky profile is one of the top secrets to grow a Bluesky account. How do you do this? Optimizing your Bluesky profile is simple, it's all about updating your profile with all the correct information about yourself. To do this, login to your Bluesky account and:

  • add a nice profile picture of yourself
  • add a nice cover photo
  • add a brief bio that describes yourself in one sentence
  • add a link to your website or a link to your other social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. 
  • add your country

How Optimizing Your Bluesky Profile Can Help In Growing Your Account
Congratulations, you have fully optimized your Bluesky profile. Take a look at how a fully optimized social media account will look like: the screenshot above is a sample of an optimized social media account of overtone color, a beauty, cosmetics and personal care brand.

How Optimizing Your Bluesky Profile Can Help In Growing Your Account 

Optimizing a Bluesky profile can play a crucial role in helping users gain more organic followers on the platform. A well-optimized profile not only increases the chances of attracting the right audience but also enhances credibility and boost engagement, if you know the best time to post. Here are some key advantages of optimizing your Bluesky profile:

a) Enhanced Visibility: By optimizing your Bluesky profile, you increase your chances of being discovered by other users. Updating your bio, username, and changing your profile picture helps you stand out and attract the attention of potential followers, leading to increased visibility and engagement.

b) Brand Building: Bluesky can be a powerful tool for personal branding or promoting your business. Optimizing your profile allows you to create a consistent and compelling brand image. You can customize your header image, profile picture, and bio to reflect your brand's personality and values, helping you build a strong online presence.

c) Targeted Audience Reach: An optimized Bluesky profile can help you attract and connect with your target audience. By using relevant keywords in your bio and strategically following accounts related to your niche, you increase the likelihood of being discovered by users who are genuinely interested in your content or products.

d) Increased Engagement: A well-optimized profile can encourage engagement with your posts and increase interaction with your followers. By providing clear and concise information in your bio, such as your interests, expertise, or unique selling points, you make it easier for others to understand what you offer and engage with your content.

e) Networking and Collaboration: Optimizing your Bluesky profile can open doors for networking and collaboration opportunities. When you clearly state your interests, industry, or profession, you attract like-minded individuals or potential collaborators who share similar goals or can contribute to your projects.

f) Credibility and Trust: An optimized profile adds credibility and trustworthiness to your Bluesky presence. By providing a well-written and informative bio, along with a professional-looking profile picture, you establish yourself as a reliable and authentic source of information or a reputable individual in your field.

g) Improved Searchability: Optimizing your Bluesky profile helps you appear in relevant search results. When users search for keywords related to your bio or industry, a well-optimized profile increases your chances of being listed in the search results, making it easier for others to find and follow you.

Remember, optimizing your Bluesky profile is an ongoing process. Regularly review and update your bio, profile picture, header image, and pinned posts to stay relevant and keep your audience engaged. By investing time and effort into optimizing your profile, you can reap the benefits of increased visibility, engagement, and opportunities for personal or business growth on Bluesky.

2. Follow Influential People with Similar Interests

Another top secret of growing a Bluesky account is by following influential users  who share the same interest as you are. How do you go about this? The best way to figure out who to follow is to look Bluesky most active users who post things that you’re interested in, follow users who engage with your content, follow Bluesky influencers in your niche and also follow their active followers

How Following Popular People With Similar Interests Can Help In Growing Your Bluesky Followers

Following popular people with similar interests is indeed a valuable strategy for growing a Bluesky account and gaining more organic followers. When you connect with influential individuals who share your interests, you open doors to a wider network of engaged users who are likely to be interested in your content. 

Following influential people with similar interests is a key secret to growing a Bluesky account and attracting more organic followers. By identifying and connecting with individuals who hold influence within your niche, you can tap into their established following and engage with like-minded users. This strategy works because:

  • a. Targeted Audience: Following influential people with similar interests ensures you are reaching out to a relevant and targeted audience. These individuals have already amassed a following of users who share a passion for the subject matter, increasing the chances that they will be interested in your content as well.
  • b. Networking Opportunities: By following influential people, you open up opportunities for meaningful networking. Engage with their posts, reply to their posts, and share insightful comments. This activity exposes you to their audience, encouraging potential followers to discover and engage with your profile.
  • c. Social Proof: When influential individuals in your field follow you back or interact with your content, it serves as social proof and boosts your credibility. Their followers may be more inclined to trust your expertise and content, resulting in increased engagement and organic growth.
  • d. Collaborations and Reposts: Building relationships with influential people can lead to collaborative opportunities such as guest posts, interviews, or joint projects. These collaborations expose your account to new audiences, expanding your reach and potentially gaining you more followers. Additionally, influential individuals are more likely to repost your content, introducing it to a broader audience.
  • e. Stay Informed and Inspired: Following influential people keeps you updated on the latest trends, news, and discussions within your field. This knowledge empowers you to create relevant and engaging content that resonates with your target audience. Sharing valuable insights and staying ahead of the curve helps establish your authority and attracts followers who seek expert opinions.

Remember, while following influential people is a valuable strategy, it's important to engage authentically and genuinely contribute to conversations. Simply following for the sake of gaining followers without meaningful interaction is unlikely to yield the desired results. Building relationships and providing value through your content are essential for long-term success on Bluesky.

3. Post Consistently

Posting new things consistently is a key strategy for growing a Bluesky account and gaining more organic followers. Consistency plays a vital role in attracting and retaining an engaged audience on the platform. 

Here's why it is important and how it can help you achieve your goals:

  • a. Visibility and Reach: By consistently posting new content, you increase your visibility on Bluesky. Regular updates keep your account active and make it more likely for your posts to appear in users' feeds. This increased visibility expands your reach, makes your content go viral, exposing your content to a broader audience and increasing the chances of attracting new followers.
  • b. Building Trust and Reliability: Consistency establishes trust and reliability with your followers. When you consistently provide valuable and relevant content, your audience knows they can rely on you for regular updates. This builds trust and encourages them to engage with your posts, repost your content, and potentially recommend your account to others, leading to organic growth.
  • c. Demonstrating Expertise and Authority: Posting consistently allows you to showcase your expertise and establish yourself as an authority in your niche. Regularly sharing insightful and informative content demonstrates your knowledge and competence in the subject matter. This helps attract like-minded individuals interested in your expertise and increases the likelihood of gaining followers who value your unique perspective.
  • d. Maximizing Engagement Opportunities: Bluesky is a fast-paced platform, and its timeline moves quickly. By posting consistently, you increase your opportunities for engagement. Frequent updates ensure that your content goes viral and is seen by a larger number of users, increasing the likelihood of receiving likes, reposts, and replies. This engagement not only helps your posts gain more visibility but also encourages conversations and interactions with your followers, fostering a sense of community around your account.
  • e. Staying Relevant and Adapting to Trends: Bluesky is known for its real-time nature and trend-driven discussions. By posting consistently, you can stay relevant and adapt to current trends and conversations. Regularly sharing timely content and participating in trending topics allows you to tap into popular discussions, gain exposure to a wider audience, and attract followers who are actively engaging with the latest trends.

In summary, posting new things consistently is an effective strategy for growing a Bluesky account and gaining more organic followers. By maintaining an active presence, you increase your visibility, build trust and reliability, demonstrate expertise, maximize engagement opportunities, and stay relevant. So, establish a regular posting schedule, create valuable content, and engage with your audience to foster growth and success on Bluesky.

4. Check Posting Time

Posting time is a crucial factor when it comes to growing a Bluesky account and gaining more organic followers. 

  • According to a recent survey carried out by Sprout social, it is confirmed that the best times to post on Bluesky are between 9 a.m. and noon, Tuesday through Friday. 

Understanding the best times to post your content can significantly impact the visibility and engagement of your posts. By strategically timing your posts, you can increase the likelihood of reaching a larger audience and attracting new followers.

Here's why posting time matters and how you can optimize it for maximum impact:

a. Audience Availability: Posting at the right time ensures that your posts are seen by a larger number of active users. Analyzing your audience's demographics, interests, and time zones can help identify the periods when they are most likely to be online and engaged with social media. Tools like Bluesky Analytics or third-party social media management platforms can provide valuable insights into your audience's behavior and help determine the optimal posting times.

b. Competition and Visibility: Bluesky is a fast-paced platform with a constant influx of posts. Posting at peak times when there is higher user activity can help your content stand out amidst the competition. By avoiding periods of low engagement, such as late at night or early morning when fewer people are online, you increase the chances of your posts being noticed, reposted, and shared by others.

c. Engagement and Virality: The timing of your posts can affect the level of engagement and potential virality they achieve. When you post at the right time, your content is more likely to receive immediate interactions like likes, reposts, and comments. These early engagements can help amplify the visibility of your posts and attract a wider audience. Increased engagement also signals to Bluesky's algorithms that your content is relevant, increasing its chances of being shown to more users through recommendations and search results.

d. Experimentation and Adaptation: While there are general guidelines on when to post for maximum reach, it's important to remember that optimal posting times can vary depending on your specific audience and industry. Experimentation is key to finding the ideal posting schedule that works best for your Bluesky account. Test different times and days of the week, monitor engagement metrics, and analyze the results. By adapting your posting strategy based on these insights, you can refine your approach over time and maximize the growth of your account.

In summary, mastering the art of posting time can be a powerful strategy for growing your Bluesky account and attracting more organic followers. By understanding your audience, analyzing data, and experimenting with different posting schedules, you can optimize your content's visibility, engagement, and ultimately expand your reach on the platform.

5. Post Visual Content Like Photos and Videos

In the world of social media, Bluesky has emerged as a powerful platform for individuals and businesses alike to connect with their audience and share their ideas. While crafting engaging posts is crucial, incorporating visual content, such as photos and videos, can be a game-changer when it comes to growing your Bluesky account and attracting more organic followers. 

Here's why posting visual contents can help in growing your Bluesky Followers

a. Captivating Visuals Grab Attention: In a fast-paced digital landscape, capturing users' attention within seconds is essential. Visual content stands out in the midst of text-heavy posts, making it more likely to be noticed and shared. Eye-catching images or videos can stop users from scrolling and entice them to engage with your post, increasing the chances of gaining new followers.

b. Enhanced Storytelling: Visuals have a unique power to convey information and emotions more effectively than words alone. By incorporating relevant images or videos into your posts, you can enhance your storytelling capabilities and make your content more relatable and memorable. Visuals help to paint a vivid picture, generating interest and encouraging users to follow your account for more engaging content.

c. Increased Retention and Engagement: Studies have shown that posts with visual content receive higher engagement rates compared to text-only posts. Users are more likely to like, repost, and comment on posts that include photos or videos. By consistently posting visual content, you create an interactive and immersive experience for your followers, increasing the chances of organic engagement and gaining new followers through their networks.

d. Improved Shareability: Visual content is highly shareable, allowing users to easily repost and amplify your message to their followers. This can lead to increased exposure and organic growth for your Bluesky account. Compelling visuals have the potential to go viral, reaching a wider audience and attracting followers who resonate with your content.

e. Diversified Content Strategy: Incorporating visual content into your Bluesky feed adds variety and diversity to your overall content strategy. It helps break the monotony of text-based posts and provides a fresh perspective. By diversifying your content, you cater to different user preferences, appealing to those who prefer consuming information visually rather than solely through text.

To make the most of visual content on Bluesky, consider the following tips:

Optimize Image and Video Quality

  • Ensure that your visuals are clear, high-resolution, and visually appealing to capture users' attention effectively.
Use Relevant and Engaging

  • Captions Accompany your visuals with concise, compelling captions that add context and encourage users to take action.

Leverage Bluesky's Native Features

  • Take advantage of Bluesky's built-in features, such as image galleries and video previews, to make your visual content more prominent and engaging.

Analyze and Adapt

  • Monitor the performance of your visual content using Bluesky analytics tools. Pay attention to the types of visuals that resonate most with your audience and adjust your strategy accordingly.

In summary, incorporating visual content like photos and videos into your Bluesky posts is a powerful secret to growing your account and attracting more organic followers. By leveraging captivating visuals, enhancing storytelling, increasing engagement, and diversifying your content strategy, you can create a visually appealing Bluesky feed that stands out and captivates your audience, ultimately leading to organic growth and a thriving Bluesky community.

6. Share Inspirational Quotes

In the world of social media, growing an organic following is a crucial goal for many users. Bluesky, a popular social media platform, offers a unique space for people to connect and share inspiring content. One effective strategy to gain more organic followers on Bluesky is by sharing inspirational quotes. This short informative summary explores the benefits of sharing inspirational quotes and how it can help you grow your Bluesky account. 

Here's why sharing inspirational quotes can help in growing your Bluesky Followers

a. Connecting with Emotions: Inspirational quotes have a powerful way of resonating with people's emotions. By sharing uplifting and motivational content, you can connect with Bluesky users on a deeper level. When followers find your quotes relatable or inspiring, they are more likely to engage with your posts, leading to increased visibility and potentially gaining more followers.

b. Creating Shareable Content: Inspirational quotes are highly shareable, making them an excellent choice for growing your Bluesky account. When users come across a quote they find impactful or relatable, they often feel compelled to share it with their own followers. This increases the reach of your content, exposing your profile to a wider audience and potentially attracting new followers who resonate with your message.

c. Encouraging Positive Engagement: Sharing inspirational quotes encourages positive engagement within the Bluesky community. When followers find your quotes uplifting, they are more likely to leave comments expressing their gratitude, share their personal experiences, or even start meaningful conversations. Engaging with your followers in these discussions can strengthen the sense of community around your account and attract more like-minded individuals.

d. Positioning Yourself as an Authority: Consistently sharing inspirational quotes can establish you as an authority or influencer within the Bluesky community. When users consistently find your quotes insightful and motivating, they begin to view you as a reliable source of inspiration. As your reputation grows, more people will seek out your content, leading to increased followers who value your unique perspective.

e. Tailoring Quotes to Your Niche: To maximize the effectiveness of sharing inspirational quotes, it's essential to tailor them to your niche or target audience. Understanding the interests and preferences of your Bluesky followers allows you to select quotes that align with their values and aspirations. By providing content that speaks directly to your audience's needs, you increase the likelihood of attracting and retaining followers who genuinely appreciate your contributions.

Summarily, sharing inspirational quotes can be a powerful tool in growing your Bluesky account organically. By connecting with emotions, creating shareable content, encouraging positive engagement, positioning yourself as an authority, and tailoring quotes to your niche, you can attract and retain followers who resonate with your message. Embrace the power of inspiration and watch your Bluesky account flourish with an engaged and supportive community.

7. Take Advantage of Bluesky Threads

One effective strategy to maximize your presence on Bluesky is by taking advantage of Bluesky threads. Bluesky, a popular social media platform, offers unique features and opportunities for users to grow their accounts and attract organic followers. In this informative summary, we will explore the secrets to leveraging Bluesky threads for account growth and increasing your organic follower count. 

Here's why leveraging on Bluesky Threads is Important

a. Understanding Bluesky Threads: Bluesky threads are conversation chains where users can participate in discussions on specific topics. They allow users to engage with others, share their thoughts, and build connections. Threads are organized based on hashtags, making it easy for users to find relevant discussions and contribute to them.

b. Choose Relevant and Trending Topics: To attract attention and gain organic followers, focus on joining threads that are relevant to your interests or niche. Identify trending topics or subjects that align with your expertise or content. By actively participating in these discussions, you can establish yourself as a knowledgeable and valuable member of the Bluesky community.

c. Add Value to the Conversation: When participating in Bluesky threads, aim to add value to the ongoing discussions. Share insightful perspectives, provide helpful information, or ask thought-provoking questions. By contributing meaningfully, you can capture the attention of other users and increase the chances of them following your account.

d. Engage with Other Users: Building connections is crucial for growing your Bluesky account. Engage with other users by replying to their comments, liking their contributions, and following them if you find their content interesting. Genuine engagement fosters a sense of community and encourages others to reciprocate the interaction by following your account.

e. Be Consistent and Active: To make the most of Bluesky threads, it is essential to be consistent and active on the platform. Regularly participate in discussions, respond to comments on your own posts, and proactively seek out new threads to engage with. By maintaining an active presence, you increase your visibility and attract more organic followers who appreciate your dedication.

f. Use Hashtags Strategically: When posting or commenting in Bluesky threads, incorporate relevant hashtags to increase your reach and visibility. Hashtags make it easier for other users to discover your content and join the conversation. Research popular hashtags in your niche and include them in your posts to expand your audience and attract like-minded individuals.

g. Network with Influencers and Industry Experts: Bluesky threads offer an opportunity to connect with influencers and industry experts in your field. Engage with their posts, reply to their comments, and tag them in relevant discussions. Establishing connections with influential individuals can expose your account to their followers and potentially lead to collaborations or shoutouts, further expanding your reach.

In summary, taking advantage of Bluesky threads is a powerful strategy for growing your account and gaining more organic followers. By actively participating in relevant discussions, adding value, engaging with others, and being consistent, you can establish yourself as an influential member of the Bluesky community and attract a dedicated audience to your account. Remember to use hashtags strategically and network with influencers to amplify your presence. Happy threading!

8. Seek Out New Bluesky Followers in Your Niche 

Another secret to grow a Bluesky account is by seeking out new Bluesky followers in your niche. How do you go about this? You can gain some Bluesky followers by using polls, threads, and following other users.

Finding the “right” followers is all about knowing who is most interested in the social media content you hope to share. Identify what your brand is, the type of content you’ll share, and then think about who is on the other side of your post, liking and sharing them.

After you have a solid mental image of who you want to make up your following list, start targeting those users on Bluesky. How do you do this?

Go to the accounts they’re likely to follow, use the relevant hashtags you think they’re using, and concentrate your efforts on grabbing their attention. 

9. Use SEO Where You Can

Another tested and trusted secret of gaining organic followers on Bluesky is by using SEO. Search engine optimization, popularly called SEO is what makes your content searchable. 

The better your SEO, the easier it is to find on Google. Though businesses and bloggers actively engage in SEO constantly on their website, few realize that SEO is just as important on social media. 

Your username, display name, bio, number of followers, and tweets all play a role in how searchable your account is, both on and off of Bluesky. To grow Bluesky followers, you need as many eyes on your Bluesky account as possible, so it’s not hard to see why implementing SEO into your account would be beneficial. How do you go about this? 

Here's a short guide on how to use SEO to grow your Bluesky account:

a. Define your target audience

  • Understand who your target audience is and what they are looking for. This will help you create content that resonates with them and optimize it for search engines.

b. Keyword research:

  • Conduct keyword research to identify relevant keywords and phrases that are commonly searched by your target audience. Use tools like Google Keyword Planner or SEMrush to find popular keywords related to your niche.

c. Optimize your profile: 

  • Optimize your social media profile by incorporating relevant keywords in your bio, username, and page description. This will make it easier for search engines to understand the content of your profile and rank it higher in search results.

d. High-quality content: 

  • Create high-quality and engaging content that provides value to your audience. Incorporate relevant keywords naturally within your content, including captions, hashtags, and descriptions. This will improve the chances of your content appearing in search results.
e. Hashtags: 

  • Use relevant and popular hashtags in your posts. Hashtags can help your content reach a wider audience and improve its discoverability on social media platforms.

f. External linking:

  • Include links to your social media profiles on your website or blog. This will not only drive traffic from your website to your social media accounts but also help search engines understand the relationship between your website and social media presence.

g. Cross-promotion:

  • Promote your social media accounts on other platforms and channels. For example, you can include links to your social media profiles in your email newsletters, guest blog posts, or YouTube video descriptions. This will increase visibility and attract more followers.

h. Engagement and interaction:

  • Actively engage with your audience by responding to comments, messages, and mentions. Encourage conversations and interactions on your social media posts. This will improve engagement metrics, such as likes, comments, and shares, which can positively impact your search engine rankings.

i. Analytics and monitoring:

  • Regularly monitor your social media analytics to understand what types of content perform well and resonate with your audience. Use this information to optimize your future content and improve your SEO efforts.

j. Stay updated: 

  • Stay informed about the latest trends and algorithm changes on social media platforms and search engines. This will help you adapt your strategies and ensure that you're following the best SEO practices.

Remember that SEO is an ongoing process, and it takes time to see significant results. Consistency, quality content, and an understanding of your audience are key factors in successfully using SEO to grow your social media account.

10. Promote your Bluesky Account Everywhere

This is another top secret of growing a Bluesky account organically. If people don’t know that you have a Bluesky account, how can they follow you? This is why it's important to let people know by promoting your account. How can you go about this? 

To do this, you’ll need to share your Bluesky account on other social media platforms. Do this on every chance you have. This includes putting links in your profile on your website, podcast, YouTube channel, Facebook page, Instagram, and any other social media accounts you have. 

Additionally, try to use the same username or handle on all of these platforms to make it easier for others to find your Bluesky account.

11. Branch out

Another top secret of gaining organic followers on Bluesky is by using the strategy I call Branching out. This strategy simply involves opening other platforms to help promote and grow your Bluesky account. Branching out by launching a blog, starting a podcast, or uploading to a YouTube channel will provide you with synergy. As each of these accounts grows independently, they will also funnel growth to the others, creating a cycle of growth among all of your accounts. 

Doing things outside of Bluesky will inevitably bring traffic back to your Bluesky account - so long as you are linking back to your Bluesky account everywhere you can.


In conclusion, growing a Bluesky Social account in 2023 and beyond requires a strategic approach that incorporates various key secrets. The top 11 secrets outlined in this article provide valuable insights and actionable tips to help individuals and businesses thrive on Bluesky Social. By prioritizing authenticity, engaging with the community, leveraging user-generated content, embracing video content, optimizing profile and hashtags, collaborating with influencers, utilizing analytics, staying consistent, exploring paid promotion, fostering meaningful connections, and adapting to emerging trends, users can effectively grow their Bluesky Social account and achieve long-term success. It is essential to remember that building a thriving Bluesky Social presence takes time, effort, and a deep understanding of the platform's dynamics. By implementing these secrets and remaining dedicated to delivering valuable content, users can navigate the ever-changing social media landscape and unlock the full potential of Bluesky Social to reach new audiences, establish strong connections, and achieve their goals in the years to come.

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