How to Label Your Customers on Facebook

Discover how to label your customers on Facebook and boost your marketing game.

Customer labels help you organize and target your audience effectively, making sure your messages reach the right people.

Learn the simple steps to create and use customer labels on Facebook for improved engagement and personalized marketing.

How to Label Your Customers on Facebook

There are two ways to label your customers on Facebook:

• Go to your Facebook Page and click Messages.
• Click the conversation you want to label.
• On the right side of the conversation, under Labels, click Add Label and type the name of the label you want to create.
• Click the label to apply it to the conversation.

Using a customer service platform:

If you are using a customer service platform, such as Zendesk or Salesforce, you can integrate it with Facebook Page Inbox.

Once the integration is complete, you will be able to create and manage labels for your Facebook customers from within your customer service platform.

• To create a new label, simply go to the Labels section of your customer service platform and click Create New Label. Then, enter the name of the label and click Save.

Once you have created your labels, you can apply them to your Facebook customers by going to the customer's record in your customer service platform and clicking the Labels section. Then, select the labels you want to apply to the customer and click Save.

How to Apply Labels To Your Page's Messages

You can create and apply labels to your Page's messages to organize them by category, topic or importance. You can apply more than one label to a message, and you can filter your Page's inbox to see all messages with that label.

You can manage messages and labels for a Page if you have Facebook or task access to a new Page. You must be logged into Facebook on a computer to create and manage labels.

New Pages Experience

If you have task access to a new Page, sign into the Meta Business Suite to create or manage message labels.

To create a label with Facebook access to a new Page:

1. Log into Facebook, then click your profile photo in the top right.
2. Click See all Profiles, then select the Page you want to switch into.
3. At the top right of your Feed, click message icon .
4. Click a conversation on the left.
5. On the right, click Manage Labels next to Labels.
6. Enter the name of the new label, then click Add Label.

To apply a label to a conversation:

1. Log into Facebook, then click your profile photo in the top right.
2. Click See all Profiles, then select the Page you want to switch into.
3. At the top right of your Feed, click 
4. Click a conversation on the left.
5. On the right below Labels, click Add Label... and begin typing the label you want to apply, then select it from the list that appears.
6. To filter your Page's inbox by a label, click  above the conversations on the left. Then enter a label name and select the label from the list that appears.

To manage all of your Page's labels, on the right click Manage Labels next to Labels. From here, you can click a label's color to change it or click  to delete it. Deleting a label won't delete messages with that label.

Benefits of labeling your customers on Facebook:

Better organization: Labeling your customers on Facebook allows you to organize them in a way that makes sense for your business. For example, you could label your customers by their purchase history, their interests, or their location.

More personalized marketing: Once you have labeled your customers, you can create more personalized marketing campaigns. For example, you could send a special offer to all of your customers who have recently purchased a certain product.

Improved customer service: Labeling your customers can also help you to improve your customer service. For example, if you see that a customer has been labeled as "VIP", you can prioritize their message and respond to it more quickly.

Here are some examples of how you could use labels to organize your Facebook customers:

Purchase history: You could label your customers by the products they have purchased from you in the past. This would allow you to send them targeted offers and recommendations.

Interests: You could label your customers by their interests, such as their hobbies, favorite sports teams, or favorite brands. This would allow you to create more relevant content and ads for them.

Location: You could label your customers by their location. This would allow you to target them with local offers and events.

VIP status: You could label your VIP customers separately so that you can provide them with the best possible service.

You can also create custom labels to fit the specific needs of your business. For example, if you sell shoes, you could label your customers by their shoe size. Or, if you sell software, you could label your customers by the version of your software they are using.

The possibilities are endless!