How To Create X Ads That Convert To Make Profit

How to create X ads

Curious about making eye-catching X ads? Wondering how to create X ad that grabs attention? Learn step by step with our guide on how to create X ad. Explore simple tips and tricks to make your X ad stand out. Discover the power of effective advertising today!

  • X ads are a great way to reach a targeted audience of potential customers who are already on X, formerly called Twitter.
  • They can be used to promote your products or services, generate leads, or drive traffic to your website.

In this article, we'll walk you through the step-by-step process of making X ad that converts good results. We'll cover everything from choosing your advertising objective to creating your ad copy to tracking your results.

So whether you're a beginner or an experienced marketer, read on to learn how to create X ads that converts to make more profits.

Reasons To Create X Ad

  • X ads can reach a large audience, according to Bankmycell, there are over 353.90 million active X users worldwide. 
This means that your ads can be seen by a large number of people, even if you have a small budget.
  • There are many different ad formats available.
X offers a variety of ad formats, so you can choose the one that best suits your needs. You can create simple text ads, or you can create more complex video ads or promoted trends.
  • There is no minimum spending
You can start advertising on X with no minimum budget. This makes it a great option for small businesses or businesses that are just starting out.

Types of X Ads

  1. X Promoted Ads
  2. X Follower Ads
  3. X Amplify
  4. X Takeover
  5. Branded Hashtags

Now let's go through each X ad type in details.

1. X Promoted Ads

Promoted Ads on X are similar to regular Tweets in appearance, but they are paid for by advertisers to reach people who are not already following them. Promoted Ads can be liked, retweeted, and commented on just like regular Tweets, but they are always labeled as an ad with the word "Promoted" in the lower left-hand corner.

How to create X ads
photo source: @Oreo 

Promoted Ads come in various formats that incorporate different types of media. These are best six formats that give better results:

  • Text Ads: Look like a basic Tweet, with no additional media components.
  • Image Ads: Include a single photo.
  • Video ads: Like the example from Oreo above, these include a single video. The video will loop if it is under 60 seconds.
  • Moment Ads: A curated collection of Tweets that allows you to tell a longer story.
  • X Live Ads: A promoted livestream.
  • Carousel Ads: Include up to six horizontal swipeable images or videos. Here’s an example of a Carousel Ad from Mitsubishi Canada:
How to create an X ad
Source: @MitsubishiCAN
2. X Follower Ads
X Follower Ads (formerly Promoted Accounts) is a type of X ad that can help you grow your business's X following. These ads target users who don't already follow your brand and are displayed in their timelines, the "Who to Follow"  suggestions, and search results. An example of X Follower Ad is what you see below. This Ad was created by Amgen Canada.
How to create X ads
Screenshot of Amgen Canada Ad

How X Follower Ads Work

Follower Ads work by suggesting your brand's X account to users who may be interested in it. As seen in the screenshot The ad will include your brand's profile photo, name, and bio, as well as a call to action to follow your account.

If a user clicks on the ad, they will be taken to your X profile page. From there, they can decide whether or not to follow you.

Follower Ads are a cost-effective way to grow your X following. You are only charged when someone clicks on the ad and follows your account.

Here are some additional details about X Follower Ads:
  • They can be targeted to specific demographics, interests, and even keywords.
  • You can set a daily budget for your campaign.
  • You can track the results of your campaign to see how many followers you've gained and how much you've spent.
  • If you're looking to grow your X following, Follower Ads are a great option. They're effective, affordable, and easy to set up.
Here are some tips for creating successful X Follower Ads:
  • Use a high-quality profile photo and bio.
  • Write a compelling call to action.
  • Target your ads to the right audience.
  • Set a reasonable budget.
  • Track your results and make adjustments as needed.
3. X Amplify
X Amplify Pre-roll allows your brand to place pre-roll video ads on content from 15+ categories of pre-screened brand-safe publishers.

Amplify sponsorships allow you to sponsor videos from a specific publisher, like Google does in this video from Leylah Fernandez.

Create ads on x
Source: @leylahfernandez

4. X Takeover
There are two different types of X Takeover.
  • Trend Takeover
  • Timeline Takeover
Trend Takeover
We used to call this Trending Topics. Trend Takeover allows brands to place a sponsored ad in the What’s happening section of the X homepage and the Trending tab on the Explore screen. Here's an example below.
x ads

Trend Takeover can includes an image, video, or GIF, and appears at the very top of the Explore tab.
Create X ads

Timeline Takeover
Timeline Takeover puts your brand at the top of the conversation as the first ad of the day. People come to Twitter, now called X to discover what’s happening. With Timeline Takeover, your ad is the first ad that will appear when someone opens Twitter for the first time that day. Don’t just be a part of what’s happening, be what’s happening with Timeline Takeover.

This is an exclusive, single-day, “mass awareness” ad package of Twitter’s Branded Notifications enable advertisers to have 1-1 conversations at scale, delivering time-triggered, automated @mention Tweets directly to opted-in users at the moments that matter most. 

Advertisers configure and launch Branded Notifications campaign using Arrow, a third-party autoresponse platform developed by IC Group in collaboration with Twitter Next. valuable impressions. You can achieve massive reach to our receptive audience over a 24-hour period using immersive, autoplay videos at the top of the timeline. This is the perfect solution for advertisers seeking to maximize brand exposure on a single day, such as a launch day.

5. Branded Hashtags

Branded Notifications enable advertisers to have 1-1 conversations at scale, delivering time-triggered, automated @mention Tweets directly to opted-in users at the moments that matter most. 

Advertisers configure and launch Branded Notifications campaign using Arrow, a third-party autoresponse platform developed by IC Group in collaboration with X/Twitter.

General Guidelines For Creating X Ad That Converts

Here's the general guidelines for creating X ad that can yield good results:

Define Your Goal: Start by clearly defining your advertising goal. Do you want to drive website traffic, gain followers, promote a specific product, or something else? Your goal will dictate the ad type and strategy.

Audience Targeting: Identify your target audience based on demographics, interests, and behaviors. Twitter offers robust audience targeting options to help you reach the right people.

Choose Ad Type: Select the appropriate ad format. Twitter offers various options like Promoted Tweets, Promoted Accounts, Promoted Trends, and more. Choose the one that aligns with your goal.

Create Engaging Content: Craft compelling ad copy and visuals. Make sure your message is clear, concise, and resonates with your audience. Use eye-catching images or videos.

Set Budget and Schedule: Determine your advertising budget and set a schedule for your campaign. You can choose between daily or lifetime budgets and set start and end dates.

Bid Strategy: Decide on your bid strategy. You can choose between automatic bidding, where Twitter optimizes for your goal, or manual bidding, where you set your bid amounts.

Tracking and Conversion Pixels: Implement Twitter's conversion tracking pixel on your website to measure the success of your ad campaign. This helps you understand what actions users take after clicking your ad.

Launch Your Campaign: Review all your settings, double-check your ad content, and launch your campaign.

Monitor and Optimize: Regularly monitor the performance of your ad campaign. Use Twitter's analytics to track key metrics like engagement, click-through rate (CTR), and conversions.

Optimize and Iterate: Based on your campaign's performance, make adjustments. Test different ad creatives, audience segments, and bidding strategies to optimize for better results.

Engage with Your Audience: Respond to comments and engage with users who interact with your ad. Building a relationship with your audience can enhance your ad's effectiveness.

Review and Refine: After your campaign ends, review the data and insights. Use this information to refine your future Twitter ad campaigns for even better results.

Remember that Twitter advertising can be competitive, so continuous improvement and adaptation are key to achieving good results.

How To Create X Ad

Here are the simplest steps to create X Ad:
  1. Log In: Log in to your Twitter Ads account or create one if you don't have it.
  2. Start a Campaign: Click the "Create Campaign" button.
  3. Choose Objective: Select your advertising goal, such as "Website clicks" or "App installs."
  4. Set Target Audience: Define your audience by demographics, interests, and behaviors.
  5. Select Ad Type: Choose the ad format (e.g., Promoted Tweets, Promoted Accounts, or Promoted Trends).
  6. Set Budget: Decide on your daily o lifetime budget.
  7. Create Ad Content: Write ad copy, upload visuals (images or videos), and add a Call-to-Action (CTA).
  8. Review and Launch: Review your ad settings, confirm everything looks good, and launch your campaign.
  9. Monitor and Optimize: Keep an eye on ad performance and adjust targeting or content as needed.
  10. Track Conversions: Use Twitter's tracking tools to measure results and make data-driven improvements.
That's a simplified overview of creating X ads. Detailed settings and options may vary depending on your specific campaign goals.

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